Gilead
Healthcare
Designing a More Human Experience for Biktarvy
Redesigned Gilead’s Biktarvy landing page with TLC, replacing a sterile, mobile-unfriendly layout with a more human, accessible, and scalable interface. Focused on UX/UI while the client managed copy and backend.
Services
UI/UX Design Creative Direction E-commerce Strategy Mobile App Design
tech
Figma Zeplin SEED CMS
TImeline
2 months
Team
The Ask
In collaboration with The Local Collective, we helped Gilead modernize its Biktarvy landing page replacing a sterile, mobile-unfriendly experience with something more human and intuitive.
The Solution
We redesigned the questionnaire flow to feel like a conversation, not a compliance form. Visitors now have the option to create a personalized guide to take to their doctor designed to support a more informed, human-centered care.
Personalization, Without Pressure
While the primary goal was to encourage users to create a personalized discussion tool to guide their conversation with their healthcare provider, it was equally important to respect different user preferences. For those who chose not to engage with the questionnaire, we offered the option to bypass the form and download a pre-built version, ensuring the experience remained accessible, flexible, and user-first.
Supporting the Next Step
The final screen gives users three simple options: download, email, or set a calendar reminder. It closes the loop—turning information into action.
My Process
A bilingual, modular landing page designed for clarity, accessibility, and emotional connection—setting a new standard for Gilead’s digital experience.
My Process
What I learned
Impact & Next Steps
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